ABSTRACT:

Fostering tourist environmentally responsible behavior is critical for sustainable destination management,

pertinent to both rural and urban settings. Tourist negative impact perception and social responsibility awareness are identified as important factors in shaping tourist environmental behavior. However, the influencing mechanism is not yet fully understood. Taking Yuelu Mountain, a key tourism attraction in Changsha City, Hunan Province of China, as an example, this study explores the influencing mechanisms of tourist negative impact perception, the self and public dimensions of social responsibility awareness on the complying and promoting environmentally responsible behaviors. On site tourist questionnaires were collected and the structural equation model was used to empirically test the proposed theoretical framework. Results suggest that negative impact perception (NIP) has a direct and significant positive effect on public responsibility awareness (PRA). The latter demonstrates a significant

positive impact on complying environmentally responsible behavior (CERB) and promoting environmentally responsible behavior (PERB). Public responsibility awareness (PRA) is found to play an important intermediary role between negative impact perception (NEP), self responsibility awareness

(SRA) and environmentally responsible behavior (ERB). Accordingly, suggestions for managing and

promoting tourist environmentally responsible behavior are proposed for Yuelu Mountain. Management

implications are then extended to other destinations at a broader context.

KEYWORDS: Tourist， Social responsibility awareness，Environmentally responsible behavior， Negative impact perception， Destination management， China

摘要:

培养游客的环境负责任行为对于可持续目的地管理至关重要。旅游负面影响认知与社会责任感意识是影响旅游者环境行为的重要因素。然而，其影响机制尚不完全清楚。本研究以湖南省长沙市重点旅游景区岳麓山为例，探讨了旅游者负面影响感知、社会责任意识的自我和公众维度对遵守和促进环境责任行为的影响机制。研究通过收集现场游客问卷，运用结构方程模型对所提出的理论框架进行实证检验。结果表明，负面影响知觉对公众责任意识有直接而显著的正向影响，进而对遵守环境责任行为（CERB）和促进环境责任行为（PERB）产生积极影响。公共责任意识（PRA）在负面影响知觉（NEP）、自我责任意识（SRA）和环境责任行为（ERB）之间的起到重要的中介作用。研究进而提出了岳麓山及其他类似旅游目的地加强旅游者环境责任行为的相关建议。

关键词: 旅游者，社会责任意识，环境责任行为， 负面影响感知，目的地管理，中国

原载于Journal of Cleaner Production (SCI, Q1, IF= 7.246)，

原文链接：https://doi.org/10.1016/j.jclepro.2020.122565